GfK Czech is a leading supplier of market research and opinion polling services in the Czech Republic, i.e. the collection, analysis and interpretation of marketing-related information including the consultation services to clients from Industry, Trade, Media, and Service Providers from the private and public sector.
The company was set up in February 1991. In 2000 GfK Praha merged with INCOMA - a Czech independent research agency, which since its setting up in 1991 has accomplished a strong position in the Czech and Slovak market. As of 1st July 2009, the companies GfK Praha and INCOMA Research changed their names. GfK Praha changed into GfK Czech and INCOMA Research into INCOMA GfK.
GfK Czech is a co-founder of SIMAR, a professional association of market research agencies in the Czech Republic, and several of our researchers are members of ESOMAR, a worldwide organization of market research professionals.