CASI
Computer Assisted Self-completed Interviewing
- The respondent completes the questionnaire themselves on the laptop
- Interviewer is available for help
- Anonymity can be guaranteed in the case of questions of a delicate nature
- Rating of logos, print media, commercials etc., can be done anywhere where the immediate impact on the respondent is central
Advantages of computer assisted interviewing techniques
- Reliable and complete data input
- Automatic adoption of responses or brands from earlier questions
- Automatic filtering
- Avoidance of positioning effects by standardised rotation and randomisation of items
- Automatic plausibility checks
- Full concentration of the interviewer on the important contents of questions and answers
- Possible for respondent to complete the questionnaire themselves – guarantee of anonymity
- Efficient monitoring and control possible – automatic control of sample and quotas
- Direct recording of data from the interview – no need for later data entry – avoids an additional source of errors
- Data is available immediately
- Possible to integrate logos/pictures/commercials
Mgr. Zuzana Kostková