CATI
Computer assisted Telephone Interview
- CATI studio in Prague
- 50 workstations
- Sample Management System (SMS), MR.Dialer (Market Research Dialer) and Quancept Telephony System (QTS)
- SMS Sample management for automatic management of the sample and accurate sampling compliance
- Integration of commercials or music samples
- "Transparent fieldwork” – the client has the opportunity to participate at any time in the interview briefing or the execution of the telephone interviews
- 340 trained interviewers
- 4 supervisors
- Continual screen – phone checking
- Regular GfK CATIbus
Advantages of computer assisted interviewing techniques
- Reliable and complete data input
- Automatic adoption of responses or brands from earlier questions
- Automatic filtering
- Avoidance of positioning effects by standardised rotation and randomisation of items
- Automatic plausibility checks
- Full concentration of the interviewer on the important contents of questions and answers
- Efficient monitoring and control possible – automatic control of sample and quotas
- Direct recording of data from the interview – no need for later data entry – avoids an additional source of errors
- Data is available immediately
Mgr. Karolína Frederiksen