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CAWI
Computer Assisted Web Interviewing

• Self-completion questionnaires on web  (On-line club GfK) 
• Self-completion questionnaires in the e-mail form
• Representative for Internet users in Czech
• Data bank selection for special target groups

Advantages of computer assisted interviewing techniques

• Reliable and complete data input
• Automatic adoption of responses or brands from earlier questions
• Automatic filtering
• Avoidance of positioning effects by standardised rotation and randomisation of items
• Automatic plausibility checks
• Full concentration of the interviewer on the important contents of questions and answers
• Possible for respondent to complete the questionnaire themselves – guarantee of anonymity
• Efficient monitoring and control possible – automatic control of sample and quotas
• Direct recording of data from the interview – no need for later data entry – avoids an additional source of errors
• Data is available immediately
• Possible to integrate logos/pictures/commercials.