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• Methods
  • Omnibus
  • CAPI
  • CATI
  • CAWI
  • CASI
  • Mystery Shopping
  • Qualitative Research
• Fact Based Consultancy
• Career

Methods

GfK Czech is a full-service provider and, as such, is able to offer the full spectrum of market research methods. By methodology we mean the various techniques for acquiring information, i.e. all the scientific tools and processes which are employed in the collection of data, its analysis and the reporting of the findings.

As one of the the largest market research company in Czech and on the basis of both our many years of experience and the continual development work we have undertaken, we are able to guarantee that all our methods are of the highest quality and make use of the most innovative technologies.

 

• In-person structured interviews F2F (face-to-face):

• Regular multi-client Omnibus surveys ›› or exclusive Ad hoc projects
• In-home, in-hall, or in-store interviews
• PAPI (paper-&-pencil)
• CAPI ››

 

• CATI ››

• CAWI ››

• CASI ››

• Written interviews - self-completed questionnaires in the form of postal or newspaper/magazine insert surveys

• Consumer product tests - perception/impression, taste, packaging use, etc. tests accompanied by interviews. They can be carried out at a central location (in-hall or CLT tests) or in households (in-home tests).

• Mystery Shopping ››, Mystery calling, Mystery mailing, observation, etc.

• Qualitative Research ››

For more information about GfK Ad Hoc research see www.gfkcr-ww.com