Omnibus

Omnibus or multi-topic surveys – the cost-effective way to carry out representative market research in the fastest possible time.

Decisive advantages of the Omnibus system include

Cost sharing – clients from a wide range of sectors insert their questions in a communal study and, by so doing, share the fixed costs.

Result – based on a large sample, extremely reliable, in ad hoc quality, exclusive and very reasonably priced.
Respondents – are newly selected for each Omnibus (no panel effect).

GfK Czech is able to offer the following Omnibus models

• OMNIBUS CAPI/personal Interviews
• CATI-Bus CATI/telephone Interviews
• GfK EURO BUS® face-to-face in almost all European countries
• GfK GLOBO BUS® face-to-face in all important regions of the world

Services included in the Omnibus

•  development of the questionnaire 
• programming of the questionnaire
• carrying out the fieldwork
• compilation of the codeplans for open questions
• coding of the open questions
• presentation and delivery of the results as a volume of tables evaluated according to demographic characteristics
• cross and part-group evaluations if required
• delivery of the results in data carrier format if required

Additional services, such as charts, Management Reports or presentations can be requested at any time.

Omnibus

n = 1 000 men and women aged over 15 years representative for Czech, personal interviews – CAPI, carried out every month, larger samples possible at any time by cumulation.

CATI-Bus

n = 500 men and women over the age of 15 years representative for Czech, telephone interviews – CATI, carried out every 2 weeks; larger samples possible at any time by cumulation.

GfK EURO BUS® / GfK GLOBO BUS®

The GfK EURO BUS/GfK GLOBO BUS – GfK’s worldwide network (subsidiary companies and renowned partner institutes). Each of the Institutes is backed up by their extensive knowledge of carrying out Omnibus surveys in their own country.

Depending on the country, the GfK EURO BUSSE/GfK GLOBO BUSSE are based on face-to-face or telephone surveys. You have the choice of whether the questions are asked in several countries or only in individual countries.

Advantages

• The overall co-ordination is governed centrally – so you only have one contact partner 
• Evaluation of the data is carried out centrally – standardised processing of the data for all countries
• Continually being carried out (partner institutes at least 1x/month Omnibus – exact dates on request)

Contact

Radek Tůma
Project Executive
Tel. +420 296 555 614
radek.tuma@gfk.com

Downloads

Downloads