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Increasing wanderlust among Germans

July 29, 2010 – Germans are keener now on traveling than ever before, with sales from bookings higher than in any other summer season over the past few years. Cuts in the price of vacations are bolstering booking behavior. more ››

Consumer Climate at summer peak

The good performance of the German football team in the World Cup, the warm summer weather and the upbeat news from the employment market have generated positive sentiment among the people of Germany. The overall indicator predicts 3.9 points for August following a revised 3.6 points in July. more ››

Energy efficient TVs save money

Consumer electronics are increasingly focusing on the issue of energy efficiency. On a European level, the EU Commission is intending to introduce energy labels for televisions by 2011 at the latest. more ››

Price war in German food retail industry is only jus-tified to a limited extent

Only a few product groups in the German food retail industry are subject to a genuine price war. This is the finding of a joint survey conducted by GfK Panel Services and SAP Germany, in which the 275 most popular product groups in the area of fast moving consumer goods (FMCG) were investigated in terms of price sensitivity among consumers across Germany. more ››

In between premium and low-cost – the middle is alive and well

Be it the middle class or the middle bracket brands – how important is "the middle” in society, the economy and the consumer world? Does it merely represent a boring average? Is the middle shrinking to the benefit of the fringes, or is it in fact enjoying a revival? more ››

GfK Group expands network

The GfK network is expanding. GfK has become the first foreign market research organization to establish an independent subsidiary in Saudi Arabia. The Retail and Technology sector has opened a new branch in Kenya. GfK has acquired the outstanding shares of the GfK Mode subsidiary in India and GfK Kynetec in the UK. And in Brazil, GfK’s subsidiary IFR has increased its stake in Shopping Brasil. more ››

In search of the digital consumer

How do companies reach their customers in the digital age? An international GfK conference dealt with this very question. "The Digital Connected Consumer” was the topic of this year’s GfK Research Summit, which was held in Vienna in mid-June and attended by around 300 marketing experts. more ››

German Consumer climate stable despite austerity package discussions

Following the slight decline in the previous month, the consumer climate in Germany will stabilize once again in July. A marked rise in consumers’ propensity to buy is currently being observed. However, discussions about increasing financial strain as a result of the upcoming austerity package are increasingly unsettling consumers, and positive reports on the economic situation and labor market are doing little to change this. Correspondingly, income expectations have suffered a considerable decline in June. more ››

Both younger and older Germans travel, the Dutch are the number one travelers

Six in ten respondents will be spending money on vacations this year. People in the Netherlands travel for the longest periods and, correspondingly, spend more money. The travel behavior of Germans more or less corresponds to that of the average Western European. While in all other countries it is particularly younger people who travel, in Germany there is no difference between the generations. more ››