Printversion - GfK Czech, s.r.o. - Market Research Agency

GfK Czech

February 5, 2012, 00:38
http://www.gfk.com/gfkpraha/htdocs/index.en.html

GfK Czech

GfK Czech is a leading supplier of market research and opinion polling services in the Czech Republic, i.e. the collection, analysis and interpretation of marketing-related information. The company was set up in February 1991. We offer a wide range of Business Information Services to clients from Industry, Trade, Media, and Service Providers from the private and public sector.

Consumer Tracking

Campain tracking

Digital at GfK

International Magazine from GfK - Connect 02/2011

GfK Eye Tracking Camera

Latest News of GfK Czech more news ››

GfK achieved sales increase of 6.2% in 2011 based on preliminary figures

In financial year 2011, the GfK Group achieved an increase in sales and income. Based on the preliminary figures, sales were up by 6.2% to around EUR 1,374 million in financial year 2011. Adjusted operating income rose 1.8% to approximately EUR 188 million, with a margin of 13.7% more ››

American optimism prevails

Despite continuing high unemployment and a persistently challenging economy, a majority of Americans say they are optimistic about 2012 both in terms of the country as a whole (62%) as well as for themselves and their families (78%), the latest AP-GfK Poll reveals, a national survey conducted December 8-12. more ››

Consumer potential in Germany stagnates in 2012

In 2012, Germans will nominally have approximately EUR 400 per capita more at their disposal than in 2011. This is one of the findings of the "GfK Purchasing Power Germany 2012” study carried out by GfK GeoMarketing. However, this increase will be offset almost entirely by higher prices. There is significant regional variation in consumers’ purchasing potential. The city-state Hamburg has overtaken Bavaria as the state with the highest purchasing power. more ››

GfK acquires Knowledge Networks

GfK will be acquiring 100% ownership of Knowledge Networks Inc., a leading provider of digital research solutions in the US. Through the acquisition, GfK demonstrates its commitment to drive growth, in the US and globally, by providing the highest quality research solutions, tailored to the new realities of the digital age. more ››

GfK wins new media research contracts in Central and Eastern Europe

GfK has further cemented its status as a competent, reliable media research partner with six new contracts in Central and Eastern Europe. It will now be delivering audience measurement data for a range of media in Romania, the Ukraine, Belarus and Russia. more ››

Innovation drives the market for digital cameras

Technical innovations are the main reasons why consumers are happy with the latest digital cameras - even if they already own an older model. There is a particular demand for compact system cameras around the world, as Marion Knoche, Global Director of Imaging at GfK Retail and Technology discussed at the 2011 Imaging Summit. In addition, smartphones with camera and video functions are starting to influence the photo industry more and more. more ››