How do elements such as good ideas, well-founded insights into consumers and relevant benefits interact in your concepts? Which is the most promising concept?
The GfK CONCEPT CHALLENGER and our database enable us to help you avoid bad investments and make sure you "back the right horse”. As early as the concept phase, our Volumetric Module provides information about the market share achievable with your new product. This gives you a better decision-making basis for your future product range and the necessary production capacity than you would achieve with the purchase intention findings of traditional concept tests.