Fine-tuning the marketing mix before launch and a valid forecast - the features of our late stage forecasting tools, Volumetric PRICE, Volumetric TESI and GfK BEHAVIOR SCAN.
On the basis of an innovative and valid forecasting method developed by GfK’s method experts, Volumetric PRICE provides you with key indicators for penetration, sales, cannibalization and expanding the consumer base of the product group.
Establish whether your positioning is ideal, identify the buyer profile for your new product, check whether your product formula fits your concept and how to improve it. Most importantly, check whether the price is right. We know that the right pricing at launch can double the chances of success of new products.
Volumetric PRICE is the only STM (Simulated Test Market), which determines the optimum price, taking into account initial and repeat purchases. The instrument can be used for all innovations and is not based on a specific product group.