Thousands of new products hit the market every year, but only a few survive long-term. According to GfK surveys, three quarters of all new product launches record a shopper base that is too limited for the product to survive in the long term. For two thirds of products, the repeat purchase rate is too low to guarantee sustained success. Evidence has shown that truly successful products generate 25% higher sales than the average for innovations. Reason enough to work together with the innovations experts at GfK Czech.
The experts at GfK Czech will support you every step of the way towards market success, using their expertise and comprehensive databases. They can help with all matters relating to the product, packaging, brand name and price!
Competition in innovations is ever growing, but we can help you find answers to key questions at an early stage of the process:
|Identifying Niche Markets||How do you identify promising niche markets at an early stage?|
|User Identification||How do you identify target group-based benefits?|
|Concept Tests||What are the options for testing and optimizing your product ideas? What is the inherent potential of your innovative ideas?|
|Product Tests||Do your new products really meet customer requirements?|
|Packaging Tests||How can you improve your selling opportunities at the point of sale?|
|Forecast||Does the price match the marketing mix at product launch?|