Does your new product meet target group expectations? Does it fulfil the claims made in advertising and by the concept? Would you retain existing customers if you were to relaunch the product you have introduced? Or would your customers no longer recognize the product?
Identify deficits and scope for improvement in your product development at an early stage using the GfK PRODUCT CHALLENGER. Our key driver analysis highlights where you need to make improvements in order to maximize prospective customer interest in your product.
Here, too, we use our Volumetric Module to show market share and volumes in different distribution and awareness scenarios.