Brands and brand management must consequently focus on establishing strong and lasting relationships with customers, developing potential customer relationships and managing these intensively. Customers must be able to identify with the rational and emotional dimensions and value systems conveyed by the brand claims.
Only then are ties created that will take brands to success.
Regular views of the effectiveness of all marketing investments are also very important. Only investments that promote brands in line with their strategic goals evoke a clear brand image in the target groups. GfK has established a comprehensive, integrated research system to support brand manufacturers in their assessment of the effectiveness of their own marketing activities.
We have developped the Brand and Communication Scorecard to help you obtain a rapid overview of the overall performance of your brands and marketing activities. The Scorecard facilitates identification of the strengths and weaknesses of your activities at a glance and is one of the instruments of choice for management.
Have we caught your interest?
Would you like to know more and hear our suggestions? Contact our specialist. We will support your successful brand management.
For more information about the different research approaches in the field of Brand and Communication, click here.
|How do you strengthen your brand? Which success factors are associated with your brand, and with those of competitors? Click here to find out more.|
|Communication||How can you manage and optimize your communication activities in time, and how do you control them? Click here to find out more.|