Finding the Price Range your Target Group Will Accept
You have worked out an idea, maybe even developed a product already and now want to define which price ranges your target group will accept.
To do precisely this, GfK has enhanced the tried and tested Price Sensitivity Measurement (PSM)Van Westendorp Model. Our method experts have improved the precision of the original model to create PSM Plus.
In addition to the traditional PSM findings, we offer purchasing intention analysis for defined prices and can determine the price thresholds from which acceptance by your target group start to decrease.
Ing Richard Hospodský