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Press Releases

Increasing wanderlust among Germans

July 29, 2010 - Germans are keener now on traveling than ever before, with sales from bookings higher than in any other summer season over the past few years. Cuts in the price of vacations are bolstering booking behavior. more >>

Consumer Climate at summer peak

July 27, 2010 - The good performance of the German football team in the World Cup, the warm summer weather and the upbeat news from the employment market have generated positive sentiment among the people of Germany. The overall indicator predicts 3.9 points for August following a revised 3.6 points in July. more >>

Energy efficient TVs save money

July 21, 2010 - Consumer electronics are increasingly focusing on the issue of energy efficiency. On a European level, the EU Commission is intending to introduce energy labels for televisions by 2011 at the latest. more >>

Price war in German food retail industry is only jus-tified to a limited extent

July 12, 2010 - Only a few product groups in the German food retail industry are subject to a genuine price war. This is the finding of a joint survey conducted by GfK Panel Services and SAP Germany, in which the 275 most popular product groups in the area of fast moving consumer goods (FMCG) were investigated in terms of price sensitivity among consumers across Germany. more >>

In between premium and low-cost – the middle is alive and well

July 09, 2010 - Be it the middle class or the middle bracket brands – how important is “the middle” in society, the economy and the consumer world? Does it merely represent a boring average? Is the middle shrinking to the benefit of the fringes, or is it in fact enjoying a revival? more >>