Press Releases
GfK achieved sales increase of 6.2% in 2011 based on preliminary figures
January 31, 2012 - In financial year 2011, the GfK Group achieved an increase in sales and income. Based on the preliminary figures, sales were up by 6.2% to around EUR 1,374 million in financial year 2011. Adjusted operating income rose 1.8% to approximately EUR 188 million, with a margin of 13.7%.
more >>
American optimism prevails
December 29, 2011 - Despite continuing high unemployment and a persistently challenging economy, a majority of Americans say they are optimistic about 2012 both in terms of the country as a whole (62%) as well as for themselves and their families (78%), the latest AP-GfK Poll reveals, a national survey conducted December 8-12.
more >>
Consumer potential in Germany stagnates in 2012
December 13, 2011 - In 2012, Germans will nominally have approximately EUR 400 per capita more at their disposal than in 2011. This is one of the findings of the “GfK Purchasing Power Germany 2012” study carried out by GfK GeoMarketing. However, this increase will be offset almost entirely by higher prices. There is significant regional variation in consumers’ purchasing potential. The city-state Hamburg has overtaken Bavaria as the state with the highest purchasing power.
more >>
GfK acquires Knowledge Networks
December 09, 2011 - GfK will be acquiring 100% ownership of Knowledge Networks Inc., a leading provider of digital research solutions in the US. Through the acquisition, GfK demonstrates its commitment to drive growth, in the US and globally, by providing the highest quality research solutions, tailored to the new realities of the digital age.
more >>
GfK wins new media research contracts in Central and Eastern Europe
December 07, 2011 - GfK has further cemented its status as a competent, reliable media research partner with six new contracts in Central and Eastern Europe. It will now be delivering audience measurement data for a range of media in Romania, the Ukraine, Belarus and Russia.
more >>
Agáta Jankovská