Demand in the tourism industry recovering
European travel trends in 2010: Current findings of the GfK Tourism Distribution Panel
Nuremberg, March 9, 2010 – Vacation demand has stabilized for the 2010 summer season in Germany and in the UK in particular, two of the largest tourism source markets in Europe. The greatest growth has been recorded for vacations in Turkey and Egypt. Additionally, cruises are currently popular across Europe.
Following a general decline in booking figures over the last 18 months, signs of recovery in demand are beginning to show in the tourist industry. In Germany vacation bookings for the 2010 summer season have been rising for two months and the level of bookings at the end of January 2010 was equal to the prior year’s level. In the UK the positive growth trend started earlier and, as a result, the cumulative booking sales for the coming summer are some 3% up. However, in Italy and the Netherlands the summer vacation bookings continue to be in decline in comparison to the prior year, although this is a falling tendency. more ››
Press release