Consumer Goods
Your specialists for quantitative market research in the consumer goods sector
We help you to understand your consumers!
You want to do everything possible to improve your chances and potential? To suit your new product to what the customer wants and then achieve an optimal positioning? Know what tomorrow’s trends are going to be?
Information is the basis of a healthy product management strategy – but it must be right. And we have that information for you!
Depending on your wants and needs, we will design ad hoc studies geared to answer your questions. And of course they are exclusive and tailor-made so that you get the information you need.
Our portfolio covers the following areas
- Image analysis
- Customer satisfaction analysis
- Local tests
- Brand awareness assessments
- Brand and advertising tracking
- Market segmentation
- Employee satisfaction analysis
- Mystery shopping / Store Checks
- Potential analyses
- Price threshold analysis
- Product tests and new product testing
- Advertising material testing
- Target group segmentation
Here (pdf, 40 KB) you can also find a brief summary of our international standardised GfK Tools.
And if you have any questions we are, of course, here to help you.
As an alternative to individual studies we are also able to offer you the opportunity to participate in our representative personal or telephone multi-themed survey, the Omnibus.
Our multi-thematic surveys are carried out at fixed intervals and are designed to deliver representative results in the fastest possible time. You can find the dates here.
Mgr. Marcela Barvínková
Ing. Hana Říhová