Consumer Tracking

"Who buys what, where, when, how much, at what price?”

– Household panel is ready to answer all of the above but also other questions related to shopping behaviour and market trends.

The GfK Household Panel is a representative sample of 2000 Czech households who regularly fill in and send their shopping diaries. Thanks to the representative sample structure in terms of Geographical and Socio-Demographic attributes, their shopping behaviour reflects the one of the whole Czech population of 4 million private households.

Virtually unlimited retailer portfolio coverage is one of the key advantages of Household Panel. Outside traditional retailers, we also monitor purchases made at discounters market stalls, e-shops, petrol stations and other points of sale.

In Consumer Tracking we regularly track the in-home consumption of around 90 FMCG categories (Food, Beverages, Personal and Home Care and Textiles).

List of Consumer Tracking surveys ››