HealthCare
Not just a database: a complete solution-orientated consultancy
HealthCare delivers quality information mapping attitudes and habits of those making or influencing the area of health market, monitore the market developments, its structure, size of market shares of competitors as well as new market opportunities and ensure communication between the target groups of professional and general public and manufacturers or marketers.
The medical and pharmaceutical research GfK Czech helps managing the corporate marketing strategy primarily in the areas of
- monitoring the market and its "gaps"
- information about medical drugs/remedies usage, user and prescription patterns and habits
- measuring the preference to the method of treatment/self-treatment for different indications
- motivation/drivers to buy OTC products
- measuring the response to the product among the professional as well as general public
- launching new products to the market including their media support
- comparing own products and promotional activities with those of competitors
- assessing pharmaceutical reps and their activities
- corporate image and image of the products
satisfaction and loyalty of consumers
Field of Activities
- medical doctors of all specializations
- dentists
- veterinary doctors
- pharmacists
- middle health workers
- national health service management
- IT professionals working in the national health service
- distributors of medical drugs
- opinion leaders
- state authority
- representatives of national health service insurance companies
- the population
- defined group of the population
GfK Branded Tools for HealthCare sector
- GfK Ad*Vantage
- GfK Ad*Creator
- GfK CVT
- GfK Medic*Akt
- GfK Navigator
- GfK Target Positioning
- GfK Price Challenger
- GfK Loyalty Plus
We can deliver results on these and many other aspects of the pharmaceutical market from our wide repertoire of quantitative and qualitative survey methodologies:
Quantitative Research
- CATI – computer assisted telephone interviews
- CAPI - computer assisted personal interviews
- PAPI – paper and pencil interviews
- CAWI (computer assisted web interviewing)
- Mystery shopping/Observation
- Postal Surveys
Qualitative Research
- In - depth Interviews
- Experts interviews
- Focus Groups/Group Discussion including Creative Groups
Multinational studies
Markets are growing ever closer together. Pharmaceutical companies operate not only on an international basis but, increasingly, also globally. With more than 100 associated partners we are able to offer you the possibility of carrying out projects concerning all sorts of marketing questions in more than 100 countries all over the world both efficiently and to a unified quality standard.
Worldwide networks and co-operations which work well are a decisive factor in carrying out international projects successfully.
The particular USP of the GfK Czech HealthCare Team not only applies for international projects – but especially in their high level of know how with regard to the CEE countries.
PharmDr. Eva Vlčková, CSc.
Ing. Terezie Vachová