Social Research
Learn more about your target groups!
Who are they? What are their values, attitudes, behaviour patterns? What aspects of this influence their decisions to buy? How can they be reached successfully?
The areas of their life are the focus of GfK Social Research activities:
- work and career
- family
- leisure activities
- sport activities
- art & culture
- values, desires, world views
Other foci include employee surveys and employment market research.
Employee surveys – the HUMAN RESOURCE MONITOR
The employee surveys carried out by GfK Social Research department link professional know-how about market and opinion research with management consultancy. The instrument comprises three modules:
- Planning- company-specific needs analysis and planning
- Interviews – interviewing, analysis, interpretation – Benchmarking
- Implementation – implementation analysis and planning, progress checks
Ing. Hana Říhová