GfK has split its business into two sectors, Consumer Choices and Consumer Experiences.
The Consumer Experiences sector is specialized in operational and strategic marketing issues relating to virtually every industrial sector and market. We are pioneering sophisticated new ways of understanding how people experience brands. From changing trends and lifestyles, through to store environments, services and products. We produce big insights that reveal gaps and fuel innovations. We then test concepts to see what will work and how well.
In the Consumer Choices sector, information on retail sales of technical consumer goods and media measurement is gathered on a continuous basis. We capture what is selling where, at what rate and when. The performance of retail environments, sales channels and marketing efforts. Supported by syndicated data from a unique sample of world-leading retails across all their consumer touch points.We are also specialists in media and communications measurement. How consumers engage with content across TV, online, on social media and more. And we are leading the way in mobile and digital research.