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Media Projekt and Data Support

Media Projekt is a press readership research that provides the generally accepted "one currency” data. It is being jointly carried out by the companies GfK Czech and MEDIAN, and is contracted by the Czech Publishers Association and the Association of the Communication Agencies. GfK Czech has been the co-organiser of the research since 1994.

The research focuses on analysing the readership of daily papers, supplements and magazines. Readership estimates are used for planning press advertising campaigns. The data is also used by publishers to analyse their readers.

The Media Project also monitors ratings of theme based TV programmes. Results are used for the planning of advertising placement in these target programmes.

The Data Support research is directly linked to Media Project; it provides information about ratings of radio stations as well as about consumer and shopping behaviour in main product groups. This enables the analysis of target groups of clients, manufacturers and service providers, both from a demographic point of view as well as from the point of their media behaviour. 

Data from this extensive research meets the fundamental information requirements of media organisations, manufactures and service providers. They can be easily combined with other specialised research.